리포트 논문 자기소개서 이력서 시험자료 서식 PPT양식 표지/속지
평가점수B

[마케팅] brand

등록일 2002.04.22 워드파일MS 워드 (doc) | 6페이지 | 가격 500원

소개글

참고 자료 포함 되어 있고, 브랜드에 대해서 잘 조사하였다고 생각합니다. 미국 선생님이 한번 교정해 주셨어요.... 영어 숙제나 영어로 레포트 내셔야 하는 분 한 번
써 보세요..

목차

1. brand origin
2.definition
3.brand role for company
4.brand role for consumer
5.case study -mcdonald's and coca-cola

본문내용

The word 'brand' means to burn. Burning was used to differentiate own's cattle from others in colonial America. At that time, ranchers were raising lots of cattle and other livestock as an important means of living. However, big problems occurred because those animals looked the same. Ownership always created scuffles. Soon, owners began to mark their animals to make sure of their own property. Cattle were burnt on the skin with the owner's name or symbol such as a star, a cross or a circle. That is the reason why brand came into being. However, it was just symbols. these days, It has changed, and attained personality like that of human.
다운로드 맨위로