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[유통, 마케팅] 소비자시장과 구매행동(Consumer Markets and Consumer Buying Behavior)

등록일 2001.11.02 파워포인트파일MS 파워포인트 (ppt) | 22페이지 | 가격 1,000원

소개글

연구원, 대학원생에게 도움이 될듯..

목차

1.Consumer Buying Behavior
2.Model of Buyer Behavior
3.Factors Influencing Consumer Behavior
4.Types of Buying Decision Behavior
5.Buyer Decision Process

본문내용

I. Consumer Buying Behavior
Consumer Buying Behavior refers to the buying behavior of final consumers -individuals & households who buy goods and services for personal consumption.
All these consumers make up the consumer market.
The central question for marketers is:
“How do consumers respond to various marketing efforts the company might use?”
II. Model of Buyer Behavior
III. Factors Influencing Consumer Behavior
Factors Affecting Consumer Behavior: Culture
Factors Affecting Consumer Behavior: Culture
Social Class
Society’s relatively permanent & ordered divisions whose members share similar values, interests, and behaviors.
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